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Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Each competitor must be on a separate slide. You may use the provided template.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. 

Create an 15-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Format your assignment consistent with APA guidelines

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